In the example above, there is less of an incentive to post in the morning before work because the audience is less active on Instagram at that time. Instagram will break this information down into days and hours. You’ll also be able to access data on when your audience is most active. Instagram will break down your audience according to top cities, top countries, ages, and genders. You can then use this information to personalize your strategy and optimize your Reels content for maximum engagement. Once you have access, your account will start tracking data on your audience’s demographics. At the bottom of the list, click on “switch account type” and select the one that is most relevant to you.Head to the settings section in the menu.To access these insights, you’ll need to change your Instagram account to either a business or creator account. Once you’ve identified when your followers are most active and responsive, you can keep a consistent schedule and track your progress as you go. You can also analyze the content that performs best with your audience and compare it to other posts, revealing new patterns over time. With the help of Instagram Insights, you can gauge when your target audience is most active and tailor your content plan accordingly.įor example, if most of your followers live in a different country than you, adjust the posting time to their local time zone. Once you establish your Instagram Insights account, you can start to rely on your own analytics to find the best time to post Instagram Reels. To help you drill into your specific audience, Instagram provides insights (appropriately called Instagram Insights) into the accounts that view and interact with your profile. Most Instagram users are aged 25–34 - typically working professionals with limited time during the day to scroll through their feeds and interact with content.Ĭonsequently, you might think the best advice is to post Instagram Reels before and after work when users have access to their phones however, this doesn’t paint the most accurate picture on a case-by-case basis. The research from Influencer Marketing Hub offers a good indication of when to post when you have a brand-new account. To hijack a bunch of expressions, while your audience isn’t necessarily made up of early birds or night owls, being an early bird on Instagram can help you catch the proverbial worm. Instead, you can give your post a boost by publishing it before other brands start crowding in on users’ feeds.
The upshot is that there’s no pressure for you to pinpoint when your audience is most active. Nor does not getting immediate interaction hinder its visibility. In other words, getting loads of interactions as soon as you publish your Reel doesn’t help it appear higher up in individual users’ feeds. Have they interacted with your content before?Ĭrucially, these factors aren’t time-limited. What content does the user typically engage with? The user’s interaction history How often do you post? And do you and a particular user follow each other? User activity Is it a photo or a video? Is it relevant to the user? How many interactions does it have? Your history The answer seems to lie in how Instagram’s algorithm works.Īs Instagram’s head Adam Mosseri explains, the platform ranks content based on four main factors: The nature of the content This timeframe is attributed to work and school schedules, with most individuals on social media before and after their other responsibilities.īut does it really matter when you post? After all, you don’t need instant activity on your Reel to rank well. Influencer Marketing Hub, which analyzed over 100,000 Reels, concluded that the best engagement typically happens early in the morning or late at night. Given the buzz around Reels, you won’t be surprised to hear that there have been a number of studies aimed at discovering the best time to post.
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